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Keller Williams Technology | The Future Of Real Estate

Keller Williams technology is focused on shaping the real estate industry of the future. Since real estate is about relationships, we’ve invested in helping our associates create a more involved way to do business, as well as provide a better user experience for their clients.

From the AI powered Keller Cloud, the unending development of the real estate-specific operating system, KW Command, to the consumer facing KW App, Keller Williams is changing how real estate is done.

How Is Real Estate Technology Changing?

It’s no secret real estate technology is a shifting landscape. “The fourth industrial revolution driven by big data and artificial intelligence has created a turning point in the real estate industry,” said Gary Keller, CEO/Co-founder of Keller Williams Realty. “Right now, it’s agent-enabled tech versus tech-enabled agents, and platform versus bolt-on technology. Whoever has a tech-enabled platform for real estate agents will be in the battle for the most successful platform – one consumers want to use.”

Keller explained, “The larger your network is, the more data you can collect, which provides you with more insights that you can use to create more value for your users (agents or consumers). For the last couple years, my biggest concern was that someone who wasn’t hired by the agent would build the industry’s first, most robust, AI-driven platform.”

Why this is important is because the KW Command platform allows agents to work in one ecosystem, rather than a convoluted mess of third-party software programs. Command is the answer agents have been looking for.

What Is KW Command?

KW Command is one piece of the puzzle that is transforming Keller Williams into a world-class technology company. We have set out to revolutionize real estate by putting agent’s data back into their hands, instead of sharing it with countless other technology companies whose main goal is to use it to compete against us.

Command has been designed and continuously developed in partnership with in-house technology experts and top KW agents around the world. Our competitors, on the other hand, partner with tech companies to tweak their existing technology (bolt-on technology). This leaves the door wide open on who owns the data. The people who control the data control the business. At KW, you own all of your data.

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